I’m Rooting for You.

Hey, I’m Susan Lassiter-Lyons a financial coach, best-selling author, entrepreneur, and investor. My friends call me SLL.

I’ve been helping people create wealth since 1990.

Here’s just a couple highlights:

  • Founding and managing a private equity fund that delivered profits of $1,104,234.53 to my investors – a 12.9% return. 
  • Advising real estate investors who, as a result of my fundraising framework, have collectively raised a half a billion in capital since 2004.
  • Founder of My Money My Freedom, a financial coaching company that helps successful women create retirement investment plans to create all the income they need to live their best life, for life.

I graduated magna cum laude from Regis University with a degree in Business Administration and received a certificate in Financial Markets from Yale University under the tutelage of Nobel Prize-winning economist Robert Shiller.

I live in Palm Springs, California in the heart of the gorgeous Coachella Valley with my wife and dogs. You’ll either find me on the tennis court, relaxing poolside with a great book, or looking for the perfect opportunity to drop a ‘that’s what she said’ joke.

Latest from the Blog

Every week or so the team publishes a new article about making, growing, investing, and managing money. Here are a few of the latest:

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We Help Successful Women Set Up Investment Plans That Produce All The Income They Need to Live Their Best Life, For Life.