Retirement Income Planning for Women.

We help you plan, invest, and manage a retirement portfolio that produces all the tax-free income you need to fund your best life, for life

So, You're Not Prepared for Retirement… Now What?

Well, you’re not alone.

Statistics show that over 60% of women will be living in poverty when they reach age 65.

And that’s because the majority of women either aren’t saving for retirement or they’re saving way too little.

Why is that?

I can think of a few reasons:

  • We earn less than men so we have less to save.
  • Caregiving for kids and aging parents is expensive.
  • Divorce and widowhood wreak havoc on our finances.

But the big reason?

No one ever talks about money.

At least not in a meaningful way.

Growing up I heard a lot of ‘we can’t afford it’ and ‘money doesn’t grow on trees’ but I never heard ‘hey kiddo, have a seat and let me show you how to open an IRA.’

So what ends up happening is we get a job and the HR rep helpfully assists us with our huge decisions about taxes and retirement.

Just kidding! 

She only wants to know how many dependents we have and what percentage of our pay we’re going to contribute to the company 401(k).

And we do what everyone does when making these very important financial decisions - we guess.

And after deducting all that money from our paycheck (and getting a little company match), we’re super confused when we get our 401(k) statement and see that it’ll only take us 197 years before we’ll have enough money to stop working.

And that’s stressful.

Financial Stress is Killing You

Here’s the hard truth - your financial stress is killing you.

It’s not an exaggeration. 

Financial stress - like other stressors - creates physical symptoms such as anxiety, headaches/migraines, compromised immune systems, digestive issues, high blood pressure, muscle tension, heart arrhythmia, depression, and overwhelm.

And if you are worrying how you’ll survive in the future on just a social security check (hopefully!) and what’s on that 401(k) statement, you definitely have financial stress.

So you gotta figure it out.

Money is Confusing

Whichever way you slice it… the money convo sucks:

  • There’s never enough of it
  • Investing is confusing + overwhelming
  • Immediate financial needs always take precedence over the future
  • No one wants to put off living well today for the sake of a tomorrow that might never come
  • There’s a million different people giving bad advice
  • Most of us are in debt

Money brings up a LOT of emotion. 

Weird old indoctrinations and beliefs appear out of nowhere like a gut punch.

I always joke that as a financial coach, only about 20% of my time is spent actually coaching. The other 80% of the time I’m a financial therapist.

And I love that! 

Because once you’re thinking clearly about money, you’re ready to solve the problem once and for all.

Are You Screwing Up Your Retirement?

The whole topic of money and investing is confusing and overwhelming.

And it’s my belief that the financial services industry wants it that way.

The more clueless you are, the more money they make.

Here's what I mean.

 the old way 

Here’s the way everyone and their Warren Buffett recommend saving for retirement:


Contribute money to a traditional IRA or 401(k) on a pre-tax basis. This lowers your taxable income today so you get a tax break.


Invest the money in your account into mutual funds or index funds. A fund is just a collection of individual stocks that you pay someone a fee to choose. These fund fees are automatically deducted from your account.


When you retire, the government forces you to sell off 4% of your investments each year (required minimum distributions) and once you pay taxes on that money, whatever is left over is what you live on.

Capital Gains

To make money, you need to sell your funds for more than you bought them for. That’s called a capital gain. If the market crashes, you’re selling for a loss and you’re screwed. Because you have to sell your investments, this portfolio only lasts 25 years.

That’s the traditional retirement strategy in the United States and it’s dangerous AF.

Some folks realize this and turn to the pros - financial advisors and certified financial planners - to invest their money for them.

And those advisors charge them 1% to invest their money this EXACT SAME way. 

They’ll also try to sell you annuities and whole life/universal life insurance policies. 

These expensive products will provide a bit of (taxable) income in the future but your advisor will make more in commissions selling you these products than you’ll ever make.

We do it differently.

Introducing Infinite Income

That’s our modern approach to retirement planning and investing – developed by financial coach and investor Susan Lassiter-Lyons. It’s a simple framework to take you from clueless to confident about your financial future.




infinite income

 the infinite income way 

Here’s the way we recommend saving for retirement:


Contribute money to a Roth IRA or 401(k). This doesn’t lower your taxable income today, it makes your income tax-free in the future.


Invest the money in your account into individual stocks that pay dividends. A dividend is income you get for every share of stock you own without having to ever sell the stock. There are no fees on individual stocks.


When you retire, you are exempt from having to sell off your investments because you already paid your taxes! The tax-free income that your portfolio produces is all yours to keep.

Income for Life

To make money, just collect the dividends for as long as you live. And if the market crashes, no sweat. You’re still making the exact same amount of income from your shares. Because you never have to sell your investments, this portfolio lasts a lifetime.

Here's the Difference: 

marsha hansen

infinite income elite client

fun and inspiring

"There's no reason to be on the fence about Susan's program. She's the real deal! If you're ready to take control of your own financial future and investing, sign up now. Infinite Income Elite coaching was an amazing experience. Working with Susan directly is fun and inspiring. She's an excellent teacher, delivering the content in a casual way that demonstrates her deep knowledge and experience."

Here's How We Do It

Infinite Income Framework

The planning stage is where we determine the amount of income you want in retirement and how much you need to save to achieve it. You'll work with our tax strategist to figure out what accounts you'll need to ensure your future income is tax-free. And you'll work with Susan to determine what (and how much) to invest in based on your age.


The investing stage is where you'll learn how to find, analyze, make, and track your investments. There is no shortage of stocks to invest in, but knowing the difference between a good one and a bad one is usually a mystery. Not anymore. Our simple stock checklist will let you look at any stock and tell if it's a good fit for your portfolio or not in less than 30 seconds. 


Now that you've got a rockin' portfolio, you'll check in on it once a quarter to lock in your profits, increase your income if the market is down (yes, you read that right), and make sure you've still got the best investment mix for your age.

Happy Customers

Milly Gornail
February 8, 2022

TBH the thought of trying to understand what bonds, funds, stock markets, Dow Jones etc. Has always intimidated me. Well I can now say the opposite. Although I’ve got ways to go and much more to learn knowing that I have Susan on my side I can have peace of mind that I’ll be making the best decisions w/my finances now and during my retirement. I’ve never felt so confident about my future and my financial literacy FINALLY🔊💃🏽She’s a gifted educator with lots of patience and a soothing voice that’s therapeutic (I’m serious y’all) I could go on and on but I want you to stop reading the reviews and go sign up immediately!!! Best decision you’ll make for your future and your hard earned income Period🥂

Elsy Perez
February 7, 2022

My experience with Susan has been outstanding! I wasn't quite sure what to expect when I joined My Money My Freedom but my expectations have been exceeded. Susan is extremely knowledgeable about retirement investment and I feel really confident about my future financial freedom. She helped me make the right investments to get started and taught me how to make future investments and rebalance my portfolio every quarter. The website has a myriad of information that can educate you and answer many questions you may have. Finally, I loved spending 1 on 1 time with her via Zoom. She's very down to earth and made sure I knew that she would always be accessible to me for support.

Karen DuCasse
February 3, 2022

Susan is an amazing teacher, and adds lots of humor and personality to the process! I’ve learned so much in a short few weeks, and am feeling optimistic about my financial future! Thanks Susan!! 😀

Carrie Wiley
January 31, 2022

Susan is so knowledgable and has an awesome way of teaching you by doing. Her video resources, cheat sheets and 1:1 instruction help you learn how to empower yourself and take control of your future. I have always wanted to learn more about how to manage my retirement and now feel armed to be in the drivers seat. No more relying on financial advisors who are only looking to make money off the choices they make for MY money. I highly recommend Susan and her program.

Jolie La Blanc
November 24, 2021

So far so good. I've been at this for a bit over a month now. There is a lot to learn to get the most out of this program but Susan and her team are very informative and supportive to help you get set up for success. I'm excited to see where it goes.

nicole clarksomerville
November 14, 2021

Susan is absolutely amazing! I feel empowered about my future investments and would not have gained this level of confidence learning on my own. She is a great teacher. I now have the knowledge to determine which stocks will create the future income that I envision for retirement. I look forward to the year ahead! Thank you Susan!!!

Jeannie Chau
November 7, 2021

Susan is very kind and very generous with her desire to help me understand and implement investment ideas. She make my learning experience fun and easy to understand. I am so grateful to be a part of her Infinite Income Academy. Thank you Susan :)!!

Lisa DiDonato
November 1, 2021

The only comment I can provide is that I wish I found MyMoneyMyFreedom sooner!!!

S Rose
August 21, 2021

I am so glad I made the decision to work with Susan and join the Infinite Income Academy. I really wanted to understand investing and wanted to be responsible for my money and my future. I researched various financial management options from fee based financial planners to popular financial "personalities" to brokerage managed funds - nothing felt right until I met Susan. Susan is an outstanding teacher who has turned her passion for investing into a program that inspires confidence and empowerment. I have just started and have a ways to go but I feel very confident knowing I have Susan's support and program backing me. Thank you Susan for sharing your passion & talent and creating the Infinite Income program!

Kelly Kester
August 10, 2021

Susan's program has me feeling confident, empowered, relieved and on-track with my financial future for the first time EVER! I've gone from post-divorce financial devastation to knowing that I'm going to thrive rather than survive.

Nicole Pettitt
August 2, 2021

Susan is amazing! I've been in the program for less than a month, and I've learned a lifetime of information. I wish I'd known it all sooner, but no. time. like. the. present! I'm confident about where I'm headed financially for the first time I can remember. Working with her has changed many of my mindsets, not just surrounding investing (although that, too), but around personal and professional financial management, as well as our value and worth as women more generally. Just because we're generally paid less for equal work (and generally choose professions that pay less, as well), doesn't mean we're worth less or that we should settle for less -- in our finances or otherwise! I'm incredibly grateful. Thank you for all you do, Susan!

Amy Montgomery
July 25, 2021

I am blown away by the amount of attention to every detail Susan has put into this program. Although I felt initially like a fish out of water, she presented the information in a very clear way - completely dumbed-down for someone like me who knows less than zero about how to manage a portfolio. It was about two weeks after my 1:1 coaching call that the process kind of “clicked” for me. Susan was patient through this process and answered the same question 10 times until I “got it”. If you want to feel empowered about managing your future, you can’t afford NOT to seek out Susan’s help through this program. Before I committed to the program, my introduction call with her lasted 45 minutes. My take-away from that phone call was “if Susan cares HALF as much about helping people manage their finances as it sounds like she does, then I think I need to be a part of it”.

Jill Burbach
July 19, 2021

I have been searching for a program like this for years and finally found it! If you want to educate and empower yourself about your money, My Money My Freedom is where you will finally do that. From the video course that walks you step by step through the process, to the one on one with a tax advisor and then a day long hand holding session with Susan herself, you are on the path to taking control of your own finances. And then the monthly and quarterly sessions that continue to educate and support you along the way are invaluable. I cannot express the gratitude I have for Susan creating this course and giving me a sense of peace about my financial future that I never had before. There is no more guessing and hoping we are saving enough for the future!

Janice Butler
June 27, 2021

Susan's Infinite Income program is a Godsend. She offers a practical savings/retirement system and personally guides you step-by-step to ensure your success. I am confident that I can comfortably retire now when the time comes. Don't wait. Time IS money so the more time you invest, the more money you reap.

Joyce Woo
June 24, 2021

It is amazing that when you ask and you shall receive. I have been looking for Education for my finances especially retirement andI happened to find this infinite income program in my search. I’m only a few weeks in but I have learned so much in this little time. The education I am receiving is invaluable and I am enjoying this journey. It’s fun and exciting and to have peace about my future is indescribable.

Susan Lassiter-Lyons’s Infinite Income system is terrific! I have learned a lot from her program and her guidance and feel more confident in my ability to analyze stocks well. I had a great time with Susan on the one on one coaching call. She is knowledgeable and makes the experience fun! I highly recommend other women to enroll in her program to learn how to invest and grow their tax free wealth.

Keya Taylor
May 19, 2021

Content full training and process easy to complete. The day training is most helpful. The academy assistance bolsters while you gain confidence. I"m not grateful.

Martha Gonzalez
May 16, 2021

I love Susan. LOVE her! Where do I start?? I’ve struggled my entire life with not only finances, but making big decisions and self confidence in my plans for the future. I’ve created so many obstacles for myself that have stood in the way of building my financial security, and I was sure that I was a lost cause, and that even though I know I’m smart, I wouldn’t understand “finance stuff “, ever. Enter Susan. Susan picked up on my hesitation immediately, and knew all the right questions to ask to deep dive into my “issues”. I know she’s a financial coach, not my life coach- but realizing that I wouldn’t get far with the financial portion without working through the obvious, Susan took the time to work with me to get my head (and heart) where it needed to be. She called me out when I needed it, and gave me the education to make the right decisions with confidence. She initiated the self trust that I was missing by showing me exactly what I needed to fully trust the information, the outcomes, my decisions, and myself. She is so patient with my nonsense and is incredibly responsive. Susan is awesome, if I haven’t made that clear yet. I am THRILLED to have crossed paths with Susan. A heart centered, wealth of knowledge, empowering women in securing their futures. Also, she’s super fun, and makes a funny voice here and there that cracks me up. Whoop whoop 🙌🏼 🥳 The party’s at Susan’s place 🎊💵 🎉

Carrie Dunn Clarke
April 11, 2021

Susan is the real deal!!. Not only is she a very successful investor/businesswoman but she has a heart to help. If you want to finally learn how to invest and have confidence with your financial future she’s worth her weight in gold.

Yael Newman
March 13, 2021

I’ve made pretty much every mistake possible when it comes to finances. I realized I needed help and was so fortunate to have found Susan’s Infinite Income program. This program has taught me more about investing than I could’ve ever learned on my own. Not only that, Susan made it fun. There is nobody better out there if you are looking for coaching and a roadmap to financial security. My future has completely changed for the better. I am beyond grateful to Susan. She is the real deal!!

Aubrey Schwenk
March 6, 2021

I NEVER would have thought that learning about finances and retirement would be anything but dry and monotonous. Susan Lassiter-Lyons and her My Money My Freedom program not only makes learning about retirement investing "simple", relatable, and fun, but she brings the CLARITY!! If you are ready to take control of your financial future, but not sure how to start, Susan's program gives you a step by step road map on how to make it happen and she will walk with you every step of the way. She is definitely of the "teach a person to fish" mindset, this assures continued success to those willing to put in the effort to learn. Using the tools that My Money My Freedom provides, you will be able to build a comfortable and successful retirement. I can't recommend Susan enough!

Eileen Mayorga
February 20, 2021

Working with Susan is Amazing! She really holds your hand and walks you through step by step. The way Susan explains everything makes sense and it seems so simple. I’m even working with my Eight year old son and teaching him how to navigate the stock market with the tools I continue to learn from Susan. She’s simply fantastic!

Karre Stokes
February 8, 2021

What an opportunity for women who want to be in the driver's seat to their financial freedom. Susan is a master at her craft! Not only is she knowledgeful... she is fun, humorous, and incredibly patient! I am so glad I took this initial leap into the next phase of financial independence, as I am confidence the risk will be worth the rewards.

Karre Stokes
February 8, 2021

What an opportunity for women who want to be in the driver's seat to their financial freedom. Susan is a master at her craft! Not only is she knowledgeful... she is fun, humorous, and incredibly patient! I am so glad I took this initial leap into the next phase of financial independence, as I am confidence the risk will be worth the rewards.

Gina Knight
February 2, 2021

Finding this site and joining Susan Lassiter-Lyon's service has been "gift from above"! The ideas presented and topics covered have enabled me to increase my annual income from investing by 40% in under a year - which has especially been appreciated during this pandemic. Come to this site if you want excellent, "tell it like it is" explanations, methodologies and ideas for investing towards personal financial freedom.

Jennifer Azzarone
January 31, 2021

Susan does not simply offer stock or bond pics she goes into thorough detail with all the ways to research things on your own. My favorite part of her program is that when you’re on a live webcast with her you can pose any question you want and she’ll answer it even when you’re researching a stock and still unsure She will research it on the spot and share her screen in front of you. I’ve learned so much

Laure DeMattia
January 31, 2021

I have learned so much from Susan and the My Money My Freedom program. She has helped me become confident enough in financial literacy to manage my own investments. No one cares about your money like you do!

Jennifer Akkaway
January 31, 2021

Susan will teach you everything you need to know in order to take charge of your finances with confidence. I have had many questions about various topics, and she is always quick to respond with well thought out answers.

Colleen Dobson
January 31, 2021

Totally boosting my confidence level around my money! And making it fun.


Is this life insurance or annuities?

No. Our strategy teaches you to invest in income-producing high-yield stocks and bonds. Life insurance and annuities are very expensive, low-yielding financial products that financial planners and licensed advisors sell because they pay the highest commissions in the business. 

What exactly will I be investing in?

You will be investing in publicly-traded, individual stocks and bonds. We focus on dividend stocks, REITs, BDCs, and exchange-traded debt securities known as baby bonds for the long-term. We also invest in value and growth stocks that may not pay dividends for the short-term. We don't invest in mutual funds, index funds, or anything else crazy.

Is this a 401(k)?

Our typical client has a defined contribution account (401k) and a contributory account (IRA). The 401k is great because you usually get a match from your employer but the investment options are limited. The bulk of our investing happens in a Roth IRA. You'll be contributing to both until you retire and then you'll roll over your 401k to your IRA and collect your income for life.

How much money do I need to get started?

You start with what you have. There is no minimum amount of money required to implement this investment strategy. We work with clients who start with $500 and clients who start with $5,000,000 and everything in between. 

I'm already in my 50's and way behind. Is there even hope for me?

It's never too late. The majority of our clients are ages 45 to 55. As long as you have money to invest, we can create an Infinite Income plan for you.

Are you investing my money or am I?

You are. We don't touch your money. We provide the training, guidance, and support. You push the buttons and make the decisions.

Are you a fiduciary?

A fiduciary, in any context, is a person who is ethically or legally obliged to act in the best interests of another party. A doctor or an accountant takes on a fiduciary role. A fiduciary investment advisor is required to choose investments regardless of self-interest or the interest of any other party. We are not licensed financial advisors, so we are not choosing your investments. But we take on a fiduciary role as coaches because we believe we have an ethical responsibility to act in the best interest of our clients at all times.

How do you get paid?

We charge a flat fee for our training and coaching services. 

How much is your program?

Our Infinite Income programs range in price from $1,000 - $5,000. Our most popular program, Infinite Income Elite, is $3,800.

What kind of ongoing support do I get?

It depends on the program you select. Infinite Income Elite features the most support via private message, email, text, and 2x monthly live coaching calls.

See How Easily You Can Set-Up a Safe, Retirement Income Portfolio

Since 2018, we've helped more than 200 women get their retirement act together. And the reason we're here is because this works. You can do this. And I promise you, it'll be easier and take less time than you think it will. If you like what you see, then here's what to do now. Get instant access to the17-minute video case study to see our system in action. Then fill out the short questionnaire so that I can prepare a personalized retirement plan just for you. If you like it, we can work together to implement it.