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We Help Successful Women Set Up Investment Plans That Produce All The Income They Need to Live Their Best Life, For Life.

Infinite Income™


That's our modern take on financial planning and investing - specifically for women - that clients are using to take control of their financial lives now and ensure they can afford to live their best life in the future..


It's the best method we've discovered to...

Eliminate the stress, confusion, and frustration around all things money and finance.

Retire confidently knowing you'll have more than enough income to live your best life, for life.

Avoid delegating your investing to someone who'll never care as much about your money as you do.

Here's How It Works


Infinite Income Framework

The method, developed by financial coach Susan Lassiter-Lyons, is designed to educate and empower women to successfully manage and control their financial futures. 


By following our simple framework, a woman with no finance or investing background can learn to plan, invest, and manage a profitable, growing investment portfolio in just a few days.


It's proven. It's simple. And best of all, it's fun. (seriously!)

Kathleen Ellen

I never knew about trading stocks just kind of let other people tell me what to do but Susan had to go and teach me about it and now i’m obsessed lol. If you all are looking for a great financial/investor coach check Susan out!!! You will not be disappointed! 

I can't believe the words that are coming out of my mouth! And I even understand them all! This is amazing.

Nina Lahanis

Here's Your Chill Pill


If you're a little (or a lot) stressed about your financial future, we can help. It all starts with a quick chat so you can fill us in on what you want your future to look like and we'll share a personalized plan to get you there. 


If we decide to work together to implement it, we'll be super excited to be on #TeamYou!

Our Clients Are the Coolest. Just Sayin'


Marsha Hansen

There's no reason to be on the fence about Susan's program. She's the real deal! If you're ready to take control of your own financial future and investing, sign up now. Infinite Income Elite coaching was an amazing experience. Working with Susan directly is fun and inspiring. She's an excellent teacher, delivering the content in a casual way that demonstrates her deep knowledge and experience.

BIG Thank You to Susan for providing an invaluable service at a great price and always going above and beyond to do a little more! I am so happy to be a part of this program!

Aubrey Schwenk

Colleen Weldin

I would tell anyone who is considering Infinite Income coaching with Susan to go for it - invest in yourself first, and the rewards will follow. She will help you outline your personal financial goal plan, teach you how to identify investments that fit your plan, plus you will receive continued support through her shared online meetings and research. When I considered the fees I would have paid an Advisor compared to the cost of Susan's coaching, it was hands down the best value for me. Well worth the investment!

All I can think of to say is "it's un-frigging-believable!" I thought I'd be working until I drop dead but with just a couple of tweaks, you showed me a way that I can not only retire WAY sooner than I thought, but I can do it in style! Seriously, SLL, I can't thank you enough. You've changed my life.

Tara Johnson

Jeff & Kathi Lucke

 We were so excited when Susan started her new coaching business that we jumped right into her Elite program.  This experience with Susan was incredible. We learned so much and have an actionable plan. We now feel comfortable doing our own research and investing in income-producing assets that will enable us to meet our retirement goals. We would recommend this program to anyone trying to achieve their retirement goals. We love Susan!!

I decided to work with Susan following my prior experiences with so-called financial advisors.  I knew I had to educate myself.  As Susan has stated, no one cares more about your money than you do.  How true.


When I learned of Infinite Income and the opportunity to work one-on-one with Susan, I knew I had to take advantage.  A natural teacher, Susan helped me feel at ease with my many basic questions and math hang-ups.  Susan helped redirect my thinking and gave me the confidence that I could do it.  I’m no longer intimidated or paralyzed with fear.  That is invaluable. Susan is someone you want as a personal friend, not just a financial coach.  I absolutely love learning from her! 

Susan Coxe

Who's This Susan Chick?

Hey, I'm Susan Lassiter-Lyons. ?  My friends call me SLL. I'm a financial coach, best-selling author, entrepreneur, and investor. 


I've had a long career helping people create wealth.


I know this is where I'm supposed to write a bunch of stuff about myself but that feels super weird. 


Trust me, there's a lot to tell but I'm saving the juicy parts for my memoir.


So, we'll stick to business. I've been at this since 1990. Here's the highlight reel:


  • Founding and managing a private equity fund that delivered profits of $1,104,234.53 to my investors - a 12.9% return. 
  • Advising real estate investors who, as a result of my fundraising framework, have collectively raised a half a billion in capital since 2004.
  • Founder of My Money | My Freedom™, a financial coaching company that works with successful women who are stressed out because they haven't saved enough for retirement

I graduated magna cum laude from Regis University with a degree in Business Administration and received a certificate in Financial Markets from Yale University under the tutelage of Nobel Prize-winning economist Robert Shiller.


I live in Palm Springs, California in the heart of the gorgeous Coachella Valley with my wife and dogs. You'll either find me on the tennis court, relaxing poolside with a great book, or looking for the perfect opportunity to drop a 'that's what she said' joke.

© 2021 My Money | My Freedom™. Made with ❤ in Palm Springs.